The Best Driver Recruiter Advice As a driver recruiter, your main responsibility is to find, attract, and retain drivers for your company. A good driver recruiter can make a significant impact on the success of a trucking business, as the quality of drivers directly affects the company's reputation, safety, and bottom line. Here are some tips to help you be a better driver recruiter: 1. Understand the driver market :  Before you start recruiting, you need to understand the current driver market. This includes things like the driver shortage, driver demographics, and compensation trends. You can gather this information through research and industry reports, or by attending trucking industry events. 2. Know your company’s needs:   It’s important to have a clear understanding of the type of drivers your company needs. What are the minimum qualifications and experience required? What are the non-negotiable requirements? Having a clear understanding of your company's nee